ISCA

The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore.ISCA’s vision is to be a globally recognised professional accountancy body, bringing value to our members, the profession and wider community.

新加坡特許會計師協會是新加坡的國家級會計師組織。協會的願景是成為國際性認可的會計師組織，帶給會員，行業和社會更多的價值。

Established in 1963, ISCA shapes the regional accountancy landscape through advocating the interests of the profession. Possessing a Global Mindset, with Asian Insights, ISCA leverages its regional expertise, knowledge, and networks with diverse stakeholders to contribute towards Singapore’s transformation into a global accountancy hub. Our stakeholders include government and industry bodies, employers, educators, and the public.

ISCA is the Administrator of the Singapore Qualification Programme (Singapore QP) and the Designated Entity to confer the Chartered Accountant of Singapore - CA (Singapore) - designation.

It aims to raise the international profile of the Singapore QP, a post-university professional accountancy qualification programme and promote it as the educational pathway of choice for professional accountants seeking to achieve the CA (Singapore) designation, a prestigious title that is expected to attain global recognition and portability.

There are about 28,000 ISCA members making their stride in businesses across industries in Singapore and around the world.

About The ISCA Brand

The development of a distinct brand identity for Institute of Singapore CharteredAccountants (ISCA) is closely linked with the development of the accountancyprofession.

With the ambitions for Singapore to be a global accountancy hub, ISCA announcedthe bold vision to be a globally recognised professional accountancy body, bringingvalue to our members, the profession and wider community.

The ISCA Brand identity underscores ISCA’s strategic role in the developmentof Singapore as a global accountancy hub. ISCA is a Designated Entity to confer theChartered Accountant of Singapore – CA (Singapore) – designation, a prestigioustitle that is expected to come with global recognition and international portability. Asthe Administrator of the Singapore Qualification Programme (Singapore QP), ISCAaims to raise the profile of this post-university professional accountancy qualificationprogramme, helping it to attain international recognition and promoting it as theeducational pathway of choice for professional accountants.

The ISCA Brand Essence: A Global Mindset with Asian Insights

The ISCA Brand Essence“A Global Mindset with Asian Insights” encapsulatesISCA’s unique advantages, located strategically in Singapore, the hub of the high-growth Asia Pacific region, and having its sights set on the global accountancylandscape.

Core Elements of the ISCA Brand Identity

ISCA Corporate Colours

The red in the ISCA logo connotes dynamism and leadership. These qualities arenecessary for the Institute to advance and promote the accountancy profession todevelop Singapore as a leading global accountancy hub.

The blue in the ISCA logo represents:

• Experience. With more than 50 years of supporting the development of the accountancyprofession, ISCA has the knowledge and know-how to propel Singapore’saccountancy profession onto the global arena.Established in 1963, ISCA shapes the accountancy landscape through itscontinual involvement in the profession’s development. Working in partnershipwith diverse stakeholders, including government agencies, global accountingorganisations, professional bodies, employers, educators, and the public, weare dedicated to empowering our members to achieve their aspirations.

• Intelligence. ISCA has the expertise in Research, Technical Advisory, QualityAssurance and Industry Development, as well as the network to internationalthought leaders, to provide thought leadership on key accountancy topics,technical expertise

• Professionalism. Professionalism has been a key distinguishing trait of theInstitute since its inception. ISCA strives to attain a high level ofprofessionalism by upholding high standards in all we do.

The Lion Symbol

The lion symbol underscores ISCA’s country of origin, the Lion City – Singapore.The lion is a majestic animal and enjoys the status of being king of the animalkingdom. The Lion symbol thus also reflects ISCA’s powerful resolve to drive changeand achieve success.

The Stylised “A”

The stylised script in the letter A, with its upward stroke, symbolises dynamism andbreakthrough.

ISCA Brand Personality

The ISCA Brand is:

• Resolute. As the national accountancy body, ISCA is determined to succeed in its vision to bea globally recognised professional accountancy body, bringing value to our members,the profession and wider community. It is motivated by its purpose and guided by itscore belief in integrity.

• Experienced. With more than50 years of supporting the development of the accountancy profession, ISCAhas the knowledge and know-how to propel Singapore’s accountancy professiononto the global arena. ISCA will also leverage its unique advantages of beingstrategically located in the hub of the high-growth Asia-Pacific region and having aglobal outlook.

• Dynamic. With a vibrant corporate culture that values dynamic growth and demonstratesforward thinking, ISCA will strive towards bringing value and empowering ourmembers to achieve their aspirations.

• Intelligent. ISCA, with its in-house expertise in research, technical advisory, quality assuranceand industry development as well as its international network, demonstrates thoughtleadership.

• Driven. ISCA has set bold, ambitious goals to put the Singapore accountancy sector on theglobal map and has courage and drive to achieve progress.