公司管理寫作策略
公司管理寫作策略
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出版社: 北京大學出版社; 第1版 (2008年9月1日)
外文書名: Strategies for Managerial Writing
叢書名: 英語寫作原版影印系列叢書
平裝: 336頁
正文語種: 英語
開本: 16
ISBN: 9787301142660
條形碼: 9787301142660
尺寸: 22.6 x 18.2 x 1.6 cm
重量: 481 g
作者：(美國)蓋爾 (Steven H.Gale)
《公司管理寫作策略》是專門為公司經理和商務從業人員編寫的一本商務寫作教科書，2006年出版后在美國十分暢銷，具有以下三個特色：第一，《公司管理寫作策略》專門系統介紹公司所常用的各種寫作技巧，特別是針對公司和商界的管理層而編寫，每章開篇都列出本章重點內容綱目，同時列舉豐富的實例，圖文並茂，並將本章的要點用表格形式突出，各章結尾都有小結，並配有大量針對性很強的練習。第二，《公司管理寫作策略》與以往的商務寫作具有很大的區別，包含了計算機與網路商務寫作的內容，這是一般寫作教材所不涉及的，作者強調，在信息技術高度發達的全球化時代，寫作模式已從傳統方式轉向電子方式，寫作策略、技巧、要求和格式都發生了巨大的改變，國際商務從業人員一定要掌握電腦寫作的本領。第三，作者都是大學教授，具有良好的學術功底和研究能力，《公司管理寫作策略》文字通順易懂，圖文並茂，每章都歸納提煉出各種商務寫作要領，以易於記憶的一覽表方式呈現給讀者，這些指導性原則是作者大公司多年實際管理工作經驗的親身體驗，是理論與商務實踐緊密結合的結晶。
Introduction
1 Strategies .for Effective,Managerial Writing
The Role of Strategy in Successful Managerial Writing
Writing in Context
Reasoning and Argument
Strategic Issues
Understanding the Workplace
Microcuhure, Organizational Culture, and Macrocuhure
Corporate Goals
Formal and Informal Processes
Professional Conduct and Personal Success
Personal Goals
Self-Image and Corporate Image
Communication Ethics
Culture and Ethics
2 Organizing Your Writing Strategy
Defining the Controlling Idea
Outlining : Giving Your Ideas Order
Structural or Ordering Strategies
Practical Style in Outlining
analyticTools and Basic Writing Guidelines
Analysis-Tools for Building Ideas
Procedures for Organizing Analysis
Evidence, Logic, and Reason
Using Evidence to Support Logic and Reasoning
Analysis and Logic
Critical Thinking, lateral Thinking
Part One Classic and
3 Oomposin8 Memos andLetters
The memorandum
Strategy: Finding the Appropriate Tone
Process : Formatting the Memo
Products : Types of Memos
The Business Letter
Strategy : Finding the Appropriate Tone
Identify the Audience
Process : Formatting the Letter
Products : Types of Letters
4 Preparing the Analytic Report
Analytic Reports: Types and Uses
Problem-Focused Analytic Report
Organizational Analytic Report
Strategies for Analytic Reports
Strategies for Analysis
Internal Versus External Analytic Reports
Organizing the Analytic Report
Identifying the Criteria for Analysis
Establishing Report Protocols
Collecting and Organizing Data
Tools for Analysis
5 Assessment and Recommendation Reports
Strategies for Persuasive Report Writing
Communicator Strategies for Persuasive Writing
Audience Strategies for Persuasive Writing
Message Strategies for Persuasive Writing
The Recommendation Report
The Solicited Recommendation Report
The unsolicited Recommendation Report
The Evaluation Report
Organizing an Evaluation Report
Feasibility Reports
Establishing the Report's Criteria and Scope
……
6 Formatting the Proposal
Part Two Essential Tools for Managerial Writing
7 Optimizng the Electronically Integrated Workplace
8 Using Graphic Images Feeectively