外貿英語函電

第二版

書籍信息


ISBN978-7-5642-0553-9/F.0553版次:1
著(譯)者:葛萍印張:14
責任編輯:戴中潔開本:16
字數:263千字出版日期:2009-09-01
所屬叢書:21世紀高職高專經濟管理類專業立體化精品教材
紙書定價:¥23.0

內容簡介


隨著我國加入世界貿易組織,我國與世界的交流與合作更加廣泛。我國對外貿易的超常規發展,國外公司的大量進入及其本土化經營,使國際經貿人才的需求量劇增。面對這種新的形勢,目前迫切需要解決的重要問題之一,就是要抓緊培養一批能夠適應社會主義市場經濟體制,既有國際經濟貿易的理論基礎和實際工作本領,又有從事對外經濟貿易時撰寫國際商務英語書信能力的人才。
《外貿英語函電》是為適應這一需求而編寫的。本書緊密結合我國外貿業務的實際,以“必需”、“夠用“為原則,突出實用性和針對性。本書通過商務書信的寫作、商務關係的建立、詢價與回復、報盤與還盤、訂單與確認、包裝、裝運、付款條件、保險以及抱怨與調整等十個方面的內容,系統訓練學生撰寫書信和處理信息的能力。本書在編排上通過正文說明、體例示範和課後習題的方式使講練結合,易於學習和掌握。

目錄


UnitOneBusinessLetterwriting/1
Text/1
WordsandExpressions/15
Notes/16
ReferenceExpressions/16
WordsandPhrasesPowerDevelopment/17
Exercises/19
UnitTwoEstablishingBusinessRelation/22
Text/22
WordsandExpressions/29
Notes/30
ReferenceExpressions/31
WordsandPhrasesPowerDevelopment/31
Exercises/33
UnitThreeEnquiriesandReplies/37
Text/37
WordsandExpressions/43
Notes/43
ReferenceExpressions/44
WordsandPhrasesPowerDevelopment/45
Exercises/46
UnitFourOfferandCounteroffer/51
Text/51
WordsandExpressions/57
Notes/58
ReferenceExpressions/59
WordsandPhrasesPowerDevelopment/60
Exercises/61
UnitFiveOrdersandAcknowledgements/66
Text/66
WordsandExpressions/73
Notes/74
ReferenceExpressions/74
WordsandPhrasesPowerDevelopment/75
Exercises/77

UnitSixSalesPromotion/81
Text/81
WordsandExpressions/89
Notes/90
ReferenceExpressions/91
WordsandPhrasesPowerDevelopment/92
Exercises/93
UnitSevenPacking/98
Text/98
WordsandExpressions/104
Notes/106
ReferenceExpressions/107
WordsandPhrasesPowerDevelopment/107
Exercises/108
UnitEightShipment/112
Text/112
WordsandExpressions/117
Notes/118
ReferenceExpressions/119
WordsandPhrasesPowerDevelopment/120
Exercises/121
UnitNineTermsofPayment/125
Text/125
WordsandExpressions/130
Notes/131
ReferenceExpressions/131
WordsandPhrasesPowerDevelopment/132
Exercises/133
UnitTenInsurance/137
Text/137
WordsandExpressions/142
Notes/143
ReferenceExpressions/144
WordsandPhrasesPowerDevelopment/145
Exercises/146
UnitElevenComplaints&Adjustments/151
Text/151
WordsandExpressions/156
Notes/157
ReferenceExpressions/157
WordsandPhrasesPowerDevelopment/158
Exercises/159
UnitTwelveFormsofTrade/163
Text/163
WordsandExpressions/167
Notes/168
ReferenceExpressions/168
WordsandPhrasesPowerDevelopment/169
Exercises/170
Glossary/174
ReferenceAnswerstoExercises/193
參考文獻/218