國際商務函電

國際商務函電（第2版）

作者：李爽、矯 萍、胡大龍

定價：41元

印次：2-3

ISBN：9787302417095

出版日期：2016.03.01

印刷日期：2018.01.15

本書介紹國際經貿實務的中英文寫作，緊密結合我國外經貿業務實際，總結和歸納了國際經貿業務中的常用術語、常用短語、句型結構和縮略語，內容新，實用性強。全書共分為十四個單元，按照實際交易程序介紹商務信函的寫作方法，內容包括建立業務關係、詢價、報價、還價、接受、開證、保險、租船訂艙和索賠等，另外還介紹了國際商務應用文的寫法和合同或合約的閱讀。

目錄

Unit1FundamentalsofBusinessLetterWriting 1

Lead-in 1

Specimenletter1TheSemi-indentedStyle 12

Specimenletter2TheBlockedStyle 13

Exercises 17

Unit2EstablishmentofBusinessRelations 18

Lead-in 18

SpecimenLetter1AskingforEstablishingBusinessRelations 19

SpecimenLetter2AskingforEstablishingBusinessRelations 21

SpecimenLetter3AskingforEstablishingBusinessRelations 23

SpecimenLetter4ReplytoaLetterofEstablishingBusinessRelations 24

SpecimenLetter5ReplytoaLetterofEstablishingBusinessRelations 26

SpecimenLetter6AskingtoProvideSalesAgencyService 26

SpecimenLetter7TrytoResumetheOldBusinessRelations 28

UsefulSentences 29

Letter-writingGuide 31

Exercises 32

Unit3InquiriesandReplies 35

Lead-in 35

SpecimenLetter1MakeanInquiryafterReadinganAdvertisement 36

SpecimenLetter2CustomersInterestedintheDisplayedProducts 38

SpecimenLetter3AskingfortheCatalogueandPriceList 40

SpecimenLetter4SendingCataloguesandPriceLists 41

SpecimenLetter5AskingforQuotations 43

SpecimenLetter6ReplytotheInquiry 45

UsefulSentences 47

Letter-writingGuide 48

Exercises 49

Unit4OffersandCounter-offers 52

Lead-in 52

SpecimenLetter1MakeanOfferBasedonEnquiry:AFirmOffer 53

SpecimenLetter2MakeanoftenBasedonEnquiry:ANon-firmOffer 56

SpecimenLetter3Counter-offer:AskforaPriceCut 57

SpecimenLetter4Counter-offer:AskforaSmallerQuantity 59

SpecimenLetter5Counter-offer:AskforAlternationofTermsofPayment 61

SpecimenLetter6RejectthePriceReduction 62

SpecimenLetter7MakeaConcession 63

SpecimenLetter8AccepttheCounter-offer 65

UsefulSentences 66

Letter-writingGuide 67

Exercise 68

Unit5OrdersandFulfillmentofOrders 71

Lead-in 71

SpecimenLetter1MakingaTrialOrder 71

SpecimenLetter2EnclosinganOrderForm 73

SpecimenLetter3PlaceanOrder 76

SpecimenLetter4DeclineanOrder 77

SpecimenLetter5ConfirmanOrder 79

SpecimenLetter6ConfirmaRepeatOrder 81

SpecimenLetter7RecommendationofaSubstitute 83

UsefulSentences 85

Letter-writingGuide 85

Exercises 88

Unit6SalesPromotion 90

Lead-in 90

SpecimenLetter1IntroducingCommodities 91

SpecimenLetter2OfferingaDiscount 92

SpecimenLetter3SalesPromotionCorrespondence 94

SpecimenLetter4ComparisonofGoods 97

SpecimenLetter5RecommendationofaSubstitute 98

SpecimenLetter6PromotiontoaFormerClient 101