商務英語閱讀

作　者：主編 石磊 徐晶

出版時間：2017-12-04 字　數：296 千字

書　號：249599 ISBN：978-7-300-24959-9

開　本：16 包　裝：平裝

印　次：1-1

《商務英語閱讀》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業教學要求編寫，以培養學生的商務英語綜合應用能力。

通過選取商務主題方面原汁原味的文章，幫助學生豐富商務知識，了解商務英語語言特點，提高商務英語閱讀水平。將商務理念、商務案例、商務文化和商務英語語言有機融為一體；涵蓋國際貿易理論、國際貿易政策、國際貿易慣例、國際貿易公約、一般貿易方式、宏觀經濟政策等重點和熱點話題，也包括產品營銷、跨文化交際、資信調查、履約、租船訂艙等商務活動中的實際應用，反映當今商務領域的現狀與發展趨勢。

本書為教材的第2冊。

Unit 1　Business Ideas

Text A　7 Ways to Discover a Winning Business Idea

Text B　China’s Home Builder Country Garden Constructs a New Strategy

Chinese and International Culture Tour

Unit 2　Business Shareholders

Text A　What Is a Corporate Board of Directors?

Text B　China’s First Hostile Takeover Battle Ushers in New Era

Chinese and International Culture Tour

Unit 3　Career Development

Text A　Would You Refuse a Promotion to Stay in a Job You Love?

Text B　Career Development in China

Chinese and International Culture Tour

Case Study

Unit 4　Employee Training

Text A　10 Tricks for Cutting Training Costs

Text B　Training Chinese Staff

Chinese and International Culture Tour

Unit 5　Employee Motivation

Text A　“Death by Overwork” in Japan Exposes Dangers of Overtime Culture

Text B　How to Inspire & Motivate Chinese Employees

Chinese and International Culture Tour

Case Study

Unit 6　Business Conflict

Text A　Solving Confl icts Between Business Associates

Text B　Managing Confl ict in Chinese Negotiation

Chinese and International Culture Tour

Unit 7　Marketing

Text A　Marketing Is All around Us

Text B　Top 10 Secrets inside Xiaomi’s Marketing

Chinese and International Culture Tour

Unit 8　Brands

Text A　Brand Equity

Text B　China Is Really Big. Its Brands, Not So Much

Chinese and International Culture Tour

Unit 9　Advertising

Text A　How to Advertise

Text B　The Evolution of Gaming Advertising in China

Chinese and International Culture Tour

Case Study

Unit 10　Promotion

Text A　Create a Successful Promotion

Text B　Australian Quality Health Supplements Set to Take Off in China

Chinese and International Culture Tour

Appendix I Glossary

Appendix II TEM-4 (2011–2014)