商務英語

叢 書 名：21世紀高等院校國際經濟與貿易專業精品教材

作 者：馮琳 魏巍

定 價：￥26

譯 者：版 次：1-1

I S B N：978-7-5654-1074-1

開 本：異型16

出版時間：2013-04-01

頁 碼：215

這本教材的邏輯是指導應屆畢業生應聘與就職過程中的英語應用，如何處理一些應急問題。作者努力將從找工作到高級管理技巧等串聯起來，以此展現一個全貌。這本書要高於一本單純的教材。

Section I: Fundamentals

Unit 1: Economic Climate

Unit 2: Management Lntroduction

Unit 3: Market and Competition

Unit 4: Business Entity

Unit 5: Corporate Culture

Unit 6: Corporate Governance & Structure

Section II: As an Amployee

Unit 7: Job Description & Title

Unit 8: Job Advertisement and Application

Unit 9: Job Interview

Unit 10: Job Mission Statement

Unit 11: Employment Contract

Unit 12: New Employee Training

Unit 13: Office Politics

Unit 14 Business Letter

Unit 15: Business Call

Unit 16: Business Graphs and Charts

Unit 17: Business Meeting

Unit 18: Effective Presentation

Unit 19: Business Travel

Unit 20: Business Etiquette

Section III: Managing People

Unit 21: Organize a Team

Unit 22: Motivation

Unit 23: Advertisement

Unit 24: Management Strategy

Unit 25: Business Report & Case

Unit 26: Public Relations

Section IV: Executive

Unit 27: CFO & Finance

Unit 28: CTO & Technology Innovation

Unit 29: CIO & Stocks

Unit 30: CMO & Marketing

Unit 31: CEO and Business Ethics

Unit 32: COO

References