商務英語閱讀新視野

出版社: 東南大學出版社; 第1版 (2007年8月1日)

平裝: 238頁

開本: 16開

ISBN: 9787564109035

條形碼: 9787564109035

尺寸: 26 x 18.5 x 0.8 cm

重量: 381 g

本書共50個單元，選編了涉及經濟、銀行、金融、保險、財會、統計、物流、證券、外匯、產品、質量、品牌與商標等文章計50篇，文章內容新、涵蓋面廣，可有效拓展學習者的閱讀面和知識面，使學習者在閱讀過程中能更加深入地探究各有關領域，為以後從事實際工作打下較牢固的基礎。本書可作商務英語、國貿等專業的教材，也是外經貿人員提高自己更新知識的閱讀必備。

Unit 1 scarcity and Efficiency：the Twin Themes of Economics

Exercises

Unit 2 The Three Problems of Economic Organization

Exercises

Unit 3 The Principle of Comparative Advantage

Exercises

Unit 4 What Is Logistics

Exercises

Unit 5 Logistical Operation

Exercises

Unit 6 Tips to Establish Your Good Business Reputation

Exercises

Unit 7 Business Law

Exercises

Unit 8 Everyday Etiquette for Office Life

Exercises

Unit 9 A Brief Introduction to Accounting

Exercises

Unit 10 Basic Principles of Accounting

Exercises

Unit 11 How Bank Works？

Exercises

Unit 12 The Evolution of Money

Exercises

Unit 13 The Stock Market

Exercises

Unit 14 Foreign Exchange

Exercises

Unit 15 Exchange Rates

Exercises

Unit 16 International Trade

Exercises

Unit 17 Classical Theories of Trade

Exercises

Unit 18 Free Trade or Fair Trade

Exercises

Unit 19 International Institutions

Exercises

Unit 20 Institutional Pillars of International Business

Exercises

Unit 21 The World Trade Organization

Exercises

Unit 22 The Product Lifle Circle

Exercises

Unit 23 The Quality imperative

Exercises

Unit 24 Product Brands and Trademarks

Exercises

Unit 25 The Joint International Venture

Exercises

Unit 26 Multinational Corporations

Exercises

Unit 27 Multinational Enterprises Are Regional，Not Global

Exercises

Unit 28 Transfer Pricing in Multinational Companies

Exercises

Unit 29 Insurance

Exercises

Unit 30 Marine Insurance

Exercises

Unit 31 Elements of Communication

Exercises

Unit 32 Main Forills of Communication in Business

Exercis6s

Unit 33 The Changing Concept of Marketing

Exercises

Unit 34 Market and Marketing

Exercises

Unit 35 The Importance of Marketing

Exercises

Unit 36 The Role and Activities of Promotion

Exercises

Unit 37 Personal Selling

Exercises

Unit 38 Branding and Brand Equity

Exercises

Unit 39 Going Global

Exercises

Unit 40 Globalization Perspectives

Exercises

Unit 41 Globalization versus Regionalization：Which Way for the Multinational？(1)

Exercises

Unit 42 Globalization versus Regionalization：Which Way for the Multinational？(2)

Exercises

Unit 43 International Marketing

Exercises

Unit 44 Marketing Planning

Exercises

Unit 45 International Human Resource Management

Exercises

Unit 46 Mission Statement

Exercises

Unit 47 E-commerce：A Kind of New Commercial Tool

Exercises

Unit 48 Outline of E-business

Exercises

Unit 49 How the Credit Card Captured America

Exercises

Unit 50 Will Cash Completely Vanish？

Exercises