上海大學廣告·品牌研究中心

上海大學廣告·品牌研究中心

工作宗旨是開展對中國商品、機構以及服務產業品牌建設的理論研究，形成相關項目諮詢與規劃設計的能力，並開展國際研究的合作，與美國、日本、歐洲專家及專業機構共同研究國際品牌的經濟運動與文化傳播間的關係。中心目前承擔的課題有國際合作課題《中國廣告與品牌》研究；上海市教委重點教材《品牌學教程》；以及校企合作的上海市文化產業品牌項目重建規劃等項目。

The aim to build the Center is to conduct theoretical researches on the brand construction for Chinese goods and the service industry so that the Center can build up its capacity to provide such services as consultation, planning and designing for related projects, while promoting international cooperation with American, Japanese and European experts and professional institutions to study the relationship between the economic performance of international brands and cultural communication. Ongoing research projects undertaken by the Center include: Chinese Advertisement and Brand (a project with international collaboration), Brand Studies (a key textbook endorsed by the Shanghai Municipal Education Commission), the Reconstruction Plan for Famous Brands of the Shanghai Cultural Industry（one of the projects assigned by social organizations）.