商務交際

叢書名: 高職高專商務英語實踐系列教材

平裝: 242頁

正文語種: 簡體中文, 英語

開本: 16

ISBN: 9787560066233, 7560066232

條形碼: 9787560066233

尺寸: 24.5 x 18.7 x 1.1 cm

重量: 381 g

“高職高專商務英語實踐系列教材”以全新的視角實踐了商務與英語一體化、教學與評估一體化的教學理念，是一套具有國際視野和中國特色的教材。本教材充分體現了高職高專商務英語專業“以實踐為核心，以英語為主線，以商務為背景”的教學模式，引入多元教學評估體系，全英文編寫，重點培養學生的商務實踐能力。

《商務交際》是融理論知識、溝通技巧、案例分析與現場模擬為一體的教材，有如下特點：

獨創性：首次將交際口語、溝通的理論技巧及溝通中的跨文化差異三者緊密結合，並系統講述了非言語交際形式，培養學生在不同商務情景下守成各種交際任務的綜合技巧。

科學性：結構設計合理，單元內部模塊分明，訓練目標清晰；採用單元評估的形成性考核試試教學和評估有機結合。

靈活性：各單元相對獨立，活動形式豐富多樣。

Unit1 Reception

Learning Objectives

Snapshot

A. Making Reservations

B. Making Introductions

C. Starting and Encouraging Small Talks

D. Inviting

E. Entertaining Visitors

Assessment

Unit 2 Telephone Calls

Learning 0bjectives

Snapshot

A. Preparation for a Call

B. The Beginning of a Call

C. The Middle of a Call

D. The End ofa Call

E. Leaving and Taking Messages

Assessment

Unit 3 Meetings

Learning Objectives

Snapshot

A. Preparing for a Meeting

B. Opening a Meeting

C. During a Meeting

D. Ending a Meeting

Assessment

Unit 4 Orai Presentation

Learning Objectives

Snapshot

A. Preparation

B。Introduction of the Presentation

C. Body of the Presentation

D. End of the Presentation

E. Using Visual Aids

Assessment

Unit 5 Neaotiations

Learning Objectives

Snapshot

A. Preparing for Negotiations

B. Opening a Negotiation

C. Managing Conflict

D. Bargaining and Making Concessions

E. Closing a Negotiation

Assessment

Unit 6 Complaints

Learning Objectives

Snapshot

A. Preparing for Making a Complaint

B. Making a Complaint

C. Receiving a Complaint

D. Solving a Complaint

Assessment

Unit 7 Employment Communication

Learning Objectives

Snapshot

A. Analyzing Yourself

B. Analyzing Job Advertisements

C. Interviews

Assessment

Unit8 NonverbaI Communication

Learning Objectives

Snapshot

A. Facial Expressions

B. Gestures

C. Postures

D. Space

E. Voice Quality

Assessment

Appendix Ⅰ

Appendix Ⅱ

Appendix Ⅲ

Appendix Ⅳ