會展英語

會展英語

本書分12個單元，各單元的理論部分各自獨立，但全書連貫起來就構成了一個有機的整體。每個單元的第二部分為主旨閱讀(Spotlight Reading)，按會議和展覽兩大模塊分別取材於國際或地區相關重大事件，以增強透視性的體驗。各單元還根據各自的主題，通過快速連接(Quick Link)、事件回放(Replay)方式，與主旨閱讀的題材構成一類事件話題。

本書設計了兩大類練習：專業詞庫(Terminology Bank)和需求實踐(OnDemand Practice)。專業詞庫著重對大量首字母縮略詞的認識和對專業術語的掌握；需求實踐則側重實際運用能力的訓練，包括知識性問題的理解和表達，英漢互譯，以及角色體驗三種練習形式。

目錄

Contents

Part ⅠMeetings and Conventions1

Unit 1Identifying Meetings and Conventions2

11LeadIn2

12Spotlight Reading7

13Quick Link9

14Replay11

15Terminology Bank13

16OnDemand Practice14

Unit 2The Foundations of a Proper Industry16

21LeadIn16

22Spotlight Reading17

23Quick Link20

24Replay21

25Terminology Bank23

26OnDemand Practice24

Unit 3Key Ingredients of a Successful Meeting26

31LeadIn26

32Spotlight Reading30

33Quick Link34

34Replay35

35Terminology Bank37

36OnDemand Practice37

Unit 4Planning a Meeting40

41LeadIn40

42Spotlight Reading42

43Quick Link44

44Replay48

45Terminology Bank49

46OnDemand Practice49

Unit 5Meeting Market Research51

51LeadIn51

52Spotlight Reading56

53Quick Link57

54Replay61

55Terminology Bank64

56OnDemand Practice64

Part Ⅱ Events and Projects67

Unit 6Event Project Management68

61LeadIn68

62Spotlight Reading70

63Quick Link73

64Replay75

65Terminology Bank77

66OnDemand Practice78

Unit 7Event Marketing Strategy79

71LeadIn79

72Spotlight Reading83

73Quick Link86

74Replay87

75Terminology Bank88

76OnDemand Practice89

Unit 8Contract Management91

81LeadIn91

82Spotlight Reading94

83Quick Link97

84Replay99

85Terminology Bank101

86OnDemand Practice102

Unit 9Cost Management104

91LeadIn104

92Spotlight Reading108

93Quick Link113

94Replay116

95Terminology Bank120

96OnDemand Practice121

Unit 10Event Risk Management123

101LeadIn123

102Spotlight Reading127

103Quick Link131

104Replay133

105Terminology Bank135

106OnDemand Practice136

Unit 11Human Resources Management138

111LeadIn138

112Spotlight Reading142

113Quick Link146

114Replay148

115Terminology Bank150

116OnDemand Practice151

Unit 12Safety Management154

121LeadIn154

122Spotlight Reading 155

123Quick Link159

124Replay163

125Terminology Bank165

126OnDemand Practice166

Key for Reference168

References206