周南

香港城市大學市場營銷系教授

美國猶他大學工商管理博士,教育部聘任的企業管理學科的第一位長江學者講座教授。擅長以《道德經》來讓解釋人生哲理、中美文化差異以及現代品牌營銷學和企業經營管理之道,亦探討如何以老子的“道法自然”來調劑市場經濟條件下人們的浮躁心態,以達到“物質與精神”的雙贏之道。

個人簡介


美國猶他大學工商管理博士,香港城市大學市場營銷系教授。周南教授,1952年生,福建古田人,念過中學但沒畢業(文革中插隊近六年後做木工學徒近一年),也上過大學但沒學位(1978年畢業於福州大學工業與民用建築專業),1981年考上教育部出國研究生,1984年獲愛達荷州立大學MBA學位,1987年獲猶他大學哲學博士(市場營銷學)學位。
周南是是多所大學的客座教授,營銷科學學報編委會委員,中國市場學會理事會常務理事,中國高校市場學研究會常務理事,香港研究資助局人文學、社會科學及商科學科組成員(2006-2008)。五十一歲時第一次參加馬拉松全程比賽並順利跑完,現任香港城市大學越野長跑隊名譽領隊。周南教授認為,改革開放30年來我們對西方營銷理論和實踐已有一定了解。如果只是繼續簡單地移植和改用西方營銷理論,捨本逐末,不但永遠趕不上西方,而且還會丟失中華民族的文化精華。我們應該依據“古為今用,洋為中用,中西合璧”的原則,融天、地、人三道,將以儒釋道三家為主的中國文化精髓和《易經》的世界觀和方法論與現代西方營銷研究接軌。把“天人合一、和諧發展”的中國文化價值觀融入營銷理論和實踐並幫助人類創造更美好的生活將是今後中國營銷學界對國際營銷理論和實踐發展的最大貢獻。 

個人經歷


1997-2009年任香港城市大學商學院市場營銷學系代系主任/系主任,2008年被聘為武漢大學長江學者講座教授,是教育部“長江學者獎勵計劃”自1998年啟動以來十年間企業管理學科唯一的被聘教授。
在加拿大及香港主持超過30項學術研究項目,包括中國國家自然科學基金委員會及香港研究資助局(NSFC-RGC)聯合資助計劃管理科學組別2003-2004年度唯一獲資助的項目。
據Journal of Global Marketing2000年統計,在1978–1998年期間以英文出版的國際性主要學術期刊上發表的關於中國營銷的論文的作者中,周南教授發表的文章總數排名第三;據SSCI統計,其在1996-1998年間的論文被引用次數排名第四;據Journal of Advertising2008年統計,在1997–2006十年期間在美國三個最頂尖的廣告學術期刊上發表的論文與作者中,周南教授發表的論文總數排名前二十。 

學歷背景

1.1984-1987 Ph.D. in Business Administration (Major in Marketing, Minor in Human Resource Management),University of Utah, U.S.A.
2.1982-1984 M.B.A., Idaho State University, U.S.A.
3.1975-1978 Graduation Diploma in Civil Engineering, Fuzhou University, China

學術成果


期刊論文

1.Chen R, Zhou Z, Zhan G, et al. The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement[J]. Journal of Destination Marketing & Management, 2020,15: 100402. (SSCI, JCR-Q1)
2.王新剛,聶燕,周南。品牌調侃概念界定及其特徵探索性研究,北京工商大學學報,2020年第1期.(CSSCI源刊)
3.陳香,郭銳,汪濤,周南。殘缺的力量——勵志品牌故事人設健全性對消費者品牌偏好的影響[J].南開管理評論,2019,22(06):4-15.(CSSCI源刊)
4.Zhou Z, Zhan G, Zhou N. How does negative experience sharing influence happiness in online brand community? A dual-path model[J]. Internet Research, 2019. (SSCI, JCR-Q1)
5.簡予繁,周志民,周南。老字號品牌採用流行文化的合法性獲得與影響[J].華東經濟管理,2019,33(09):142-152.(CSSCI源刊)
6.袁靖波,周志民,周南,周晨。管制放鬆后的企業競爭行動、競爭對手分類與銷售績效。管理世界,2019,35(06):179-192+196.
7.Jian,Yufan, Zhimin Zhou, and Nan Zhou.Brand cultural symbolism, brand authenticity, and consumer well-being: The moderating role of cultural involvement. Journal of Product & Brand Management,2019, 28(4):529-539.(SSCI;IF:2.08; JCR-Q3分區)
8.Yuan,Jingbo, Zhimin Zhou,Nan Zhou and Ge Zhan. Product market competition, market munificence and firms’unethical behavior. Chinese Management Studies, 2019, 13(2):468-488.(SSCI;IF:0.936; JCR-Q4分區)
9.Wei Y S, O’Neill H, Zhou N. How Does Perceived Integrity in Leadership Matter to Firms in a Transitional Economy?[J]. Journal of Business Ethics, 2019: 1-19.(SSCI, JCR-Q1,FT50)
10.吳月燕,彭璐珞,嚴露娜,周南.“陽春白雪”還是“下里巴人”——消費者對文雅和通俗廣告語體的態度[J].南開管理評論,2019,22(01):213-224.
11.曾憲聚,嚴江兵,周南。深圳優化營商環境的實踐經驗和理論啟示:制度邏輯與制度融貫性的視角[J].經濟體制改革,2019(02):5-12.(CSSCI源刊)
12.袁靖波,周志民,周南,謝仁壽。企業競爭行動的計量維度、分析框架與未來展望[J].商業經濟與管理,2018(11):28-39.(CSSCI源刊)
13.王新剛,彭璐珞,周南。企業品牌危機管理中的捨得行為研究[J].經濟管理, 2018,40 (11): 125-139.(CSSCI源刊,人大複印資料《企業管理研究》2019年第3期全文轉載)
14.袁靖波,周志民,周南,周晨。管制放鬆后的企業營銷競爭行動與銷售績效——移動壁壘的阻隔作用。經濟管理,2018,40(6),100-114.(CSSCI源刊)
15.閆澤斌,楊治,周南。企業技術能力對外部技術利用的影響。管理評論,2017,29(7),46-60.(CSSCI源刊)
16.王新剛,周玲,周南。品牌醜聞跨國非對稱溢出效應研究——國家形象構成要素視角。經濟管理,2017(4).(CSSCI源刊,人大複印資料《市場營銷(下·理論版)》2017年第7期全文轉載)
17.周南。一年土,二年洋,三年回頭認爹娘,管理學報(CSSCI),2017,14(1),20-22.(CSSCI源刊)
18.董維維,庄貴軍,周南,郭茹。破壞性行為對渠道合作和績效的影響:治理機制的權變作用。華東經濟管理,2016,30(1),162-170.(CSSCI源刊)
19.王殿文,黃敏學,周南。初次購買和升級購買中的社會傳染。管理科學,2016,29(5),106-115.(國家自然科學基金委員會管理科學部A級重要期刊;CSSCI源刊)
20.張闖,徐佳,杜楠,周南。基於本土文化的營銷渠道中私人關係對投機行為的影響研究。管理學報,2016,13(7),958-971.(國家自然科學基金委員會管理科學部B級重要期刊;CSSCI源刊)
21.汪濤,馮文婷,雷衛華,周南。如何致謝好心人:致謝類型對捐贈行為的影響。營銷科學學報,2016,12(3).(CSSCI集刊)
22.王璐,黃敏學,肖櫓,周南。社會資本的雙面性:社會結構、知識流動與共有協同式新產品開發。營銷科學學報,2016,12(2):1-13.(CSSCI集刊)
23.馮文婷,汪濤,魏華,周南。孤獨讓我愛上你:產品陳列對孤獨個體產品偏好的影響,心理學報,2016,48(4),398-409.(國家自然科學基金委員會管理科學部A級重要期刊;CSSCI源刊)
24 Zhou Z,Su C,Zhang N,et al. Becoming Friends in Online Brand Communities:Evidence From China[J]. Journal of Computer‐Mediated Communication,2016,21(1):69-86.(SSCI JCR-Q1分區; IF:4.113,在79本傳播學SSCI期刊中排名第2)
25.胡琴芳,張廣玲,江詩松,周南。基於連帶責任的供應商集群內機會主義行為治理研究——一種網路治理模式,南開管理評論,2016,19(1),97-107.(國家自然科學基金委員會管理科學部A級重要期刊;CSSCI源刊)
26.童澤林,王新剛,李丹妮,周玲,周南。消費者對品牌慈善地域不一致行為的負面評價及其扭轉機制。管理世界,2016,1,129-138.(國內權威期刊;CSSCI源刊)
27.童澤林,黃靜,張欣瑞,朱麗婭,周南。企業家公德和私德行為的消費者反應:差序格局的文化影響,管理世界,2015,4,103-111.(國內權威期刊;CSSCI源刊)
28.賈利軍,周南,何佳訊。基於太極生化模式的營銷進化論思考,周易研究,2015(3):73-81.(CSSCI源刊)
29.趙衛宏,周南,朱海慶。基於資源與制度視角的區域品牌化驅動機理與策略研究[J].宏觀經濟研究,2015(2):26-38.(CSSCI源刊)
30.付曉蓉,謝慶紅,周南,朱慧萍。員工“私有”信任向企業“公有”信任的轉移研究[J].管理科學(CSSCI),2015,28(3):90-101.(國家自然科學基金委員會管理科學部A級重要期刊;CSSCI源刊)
31.Wang G,Dou W,Zhu W,Zhou N. The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence[J]. Journal of Business Research,2015,68(9):1928-1936.(SSCI JCR-Q3分區; IF:1.306)
32.Zhou Y,Zhang X,Zhuang G,Zhou N. Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels [J]. Industrial Marketing Management,2015,46:147-159.(SCI ; IF:3.166)
33.黃靜,熊小明,周南。企業家代言的自我效應影響因素研究[J].管理學報,2015,12(5):757-764.(CSSCI源刊)
34.黃敏學,廖俊雲,周南。社區體驗能提升消費者的品牌忠誠嗎——不同體驗成分的作用與影響機制研究[J].南開管理評論,2015,18(3):151-160.(國家自然科學基金委員會管理科學部A級重要期刊;CSSCI源刊)
35.汪濤,金珞欣,周南。制度互補性如何影響跨國企業的海外經營績效——基於比較制度優勢理論視角[J].學術論壇(CSSCI),2015,38(3):42-47.(CSSCI源刊)
36.周南,王殿文。顯著的植入式廣告能帶來更好的品牌態度嗎——植入式廣告顯著性影響機制研究[J].南開管理評論(CSSCI),2014,17(2):142-152.(國家自然科學基金委員會管理科學部A級重要期刊;CSSCI源刊)
37.黃靜,朱麗婭,周南。企業家微博信息對其形象評價的影響機制研究[J].管理世界(CSSCI),2014(9):107-119.(國內權威期刊;CSSCI源刊)
38.Zhou Y,Tsang A S L,Huang M,Zhou N. Does delaying service-failure resolution ever make sense?[J]. Journal of Business Research,2014,67(2):159-166.
39.Wei Y,O'Neill H,Lee R P,Zhou N. The Impact of Innovative Culture on Individual Employees:The Moderating Role of Market Information Sharing[J].Journal of Product Innovation Management,2013,30(5):1027-1041.
40.Zhou Y,Huang M,Tsang A S L,Zhou N. Recovery strategy for group service failures: The interaction effects between recovery modes and recovery dimensions[J]. European Journal of Marketing,2013,47(8):1133-1156.
41.Zhang N,Zhou Z M,Su C T,Zhou N. How do different types of community commitment influence brand commitment?The mediation of brand attachment.[J]. Cyberpsychology Behavior & Social Networking,2013,16(11):836-842.
42.張闖,庄貴軍,周南。如何從中國情境中創新營銷理論?本土營銷理論的建構路徑、方法及其挑戰,管理世界,2013(12),89-100.(國內權威期刊;CSSCI源刊)
43.Guangping Wang,Wenyu Dou,Hairong Li,Nan Zhou. Advertiser Risk Taking,Campaign Originality,and Campaign Performance[J]. Journal of Advertising,2013,42(1):42-53.(SSCI JCR-Q1分區; IF:2.896,在79本傳播學SSCI期刊中排名第6)
44.周南,曾憲聚.“情理營銷”與“法理營銷”:中國營銷理論發展過程中若干問題思考[J].管理學報,2012,09(4): 481-491.(CSSCI源刊)
45.汪濤,周玲,周南,牟宇鵬,謝志鵬。來源國形象是如何形成的?——基於美、印消費者評價和合理性理論視角的紮根研究[J].管理世界,2012(3):113-126.(國內權威期刊;CSSCI源刊)
46.Zhou Z,Zhang Q,Su C,Zhou N. How do brand communities generate brand relationships? Intermediate mechanisms [J]. Journal of Business Research,2012,65(7):890-895.
47.Wei Y,Frankwick G L,Gao T,Zhou N. Consumer adoption intentions toward the internet in China:The effects of impersonal and interpersonal communication channels[J]. Journal of Advertising Research,2011(51),594-607.
48.周志民,賀和平,蘇晨汀,周南。在線品牌社群中E-社會資本的形成機制研究[J].營銷科學學報,7(2):1-22.(CSSCI集刊)
49.壽志鋼,朱文婷,蘇晨汀,周南。營銷渠道中的行為控制如何影響信任關係——基於角色理論和公平理論實證研究[J].管理世界,2011(10):58-69.(國內權威期刊;CSSCI源刊)
50.周南。三十年營銷學旅反思:“自勝者強,知足者富”?[J].營銷科學學報,2011 (3):1-7.(CSSCI集刊)
51.Huang M,Cai F,Tsang A S L,Zhou N. Making your online voice loud: the critical role of WOM information[J]. European Journal of Marketing,2011,45(7/8):1277-1297.
52.Dou W,Li H,Zhou N,Su C T.Exploring relationship satisfaction between global professional service firms and local clients in emerging markets[J]. Journal of International Business Studies,2010,41(7):1198-1217.
53.黃靜,王新剛,張司飛,周南。企業家違情與違法行為對品牌形象的影響[J].管理世界,2010(5):96-107.(國內權威期刊;CSSCI源刊)
54.黃靜,姚琦,周南。品牌關係準則對再續品牌關係意願的影響[J].經濟管理,2010(3):79-85.(CSSCI源刊)
55.郭銳,嚴良,蘇晨汀,周南。不對稱品牌聯盟對弱勢品牌稀釋研究:"攀龍附鳳"還是"引火燒身"?[J].中國軟科學,2010(02):132-141.(CSSCI源刊)
56.郭銳,汪濤,周南。國外品牌在中國的轉化研究:基於制度理論[J].財貿經濟2010(10):114-119.(CSSCI源刊)
57.Dou W,Kai H L,Su C,Zhou N. Brand Positioning Strategy Using Search Engine Marketing.[J]. MIS Quarterly,2010,34(2):261-279.
58.Su C,Yang Z,Zhuang G,Zhou N. Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China[J]. Journal of International Business Studies,2009,40(4):668-689.
59.周南,詹志方.“天、地、人”品牌營銷[J].市場營銷導刊,2009(3):44-47.(核心期刊)
60.Tsang Sing Chan,Geng Cui,Nan Zhou. Competition Between Foreign and Domestic Brands: A Study of Consumer Purchases in China[J]. Journal of Global Marketing,2009,22(3):181-197.
61.Zhou,Kevin Zheng,Li,Julie Juan,Zhou,Nan,Su Centing. Market orientation,job satisfaction,product quality,and firm performance: evidence from China[J]. Strategic Management Journal,2008,29(9):985-1000.
62.徐嵐,楊志林,周南,李福安。友善和正直:何時對品牌信任更重要?——影響友善和正直與品牌信任關係的調節變數研究[J].營銷科學學報,2008(1):15-35.(CSSCI集刊)
63.Su C,Zhou K Z,Zhou N,Li J J. Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics[J]. Journalof the Academy of Marketing Science,2008,36(3):378-394.
64.Hairong Li,Wenyu Dou,Guangping Wang,Nan Zhou. The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions[J].Journal of Advertising,2008,37(4):109-120.
65.Zhuang G,Zhou N,Zhou L,Wang X. Asymmetric effects of brand origin confusion:Evidence from the emerging market of China[J]. International Marketing Review,2008,25(4):441-457.
66.Li F,Zhou N,Kashyap R,Yang Z. Brand trust as a second-order factor: an alternative measurement model[J]. International Journal of Market Research,2008,50(6):817-839.
67.Wang G,Dou W,Zhou N. Consumption attitudes and adoption of new consumer products: a contingency approach[J]. European Journal of Marketing,2008,42(1/2):238-254.
68.壽志鋼,蘇晨汀,楊志林,周南。零售商的能力與友善如何影響供應商的關係行為——基於信任理論的實證研究[J].管理世界,2008(2):97-109.(國內權威期刊;CSSCI源刊)
69.庄貴軍,周南,蘇晨汀,楊志林。社會資本與關係導向對於營銷渠道中企業之間溝通方式與策略的影響[J].系統工程理論與實踐,2008,28(3):1-15.(CSSCI源刊)
70.Murray J Y,Gao G Y,Kotabe M,Zhou N. Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China[J]. Journal of International Marketing,2007,15(4):41-62.
71.崔楠,王光平,竇文宇與周南。消費價值觀對中國消費者新產品採用的影響,營銷科學學報,20073(1):25-38.(CSSCI集刊)
72.庄貴軍,周南,周連喜。品牌原產地困惑對於消費者喜愛與購買本土品牌和境外品牌的影響[J].財貿經濟,2007(02):98-104.(CSSCI源刊)
73.Zhou N,Zhuang G,Yip S C. Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data[J].Industrial Marketing Management, 2007,36(3):309-321.
74.Bao Y,Zhou K Z,Zhou N. Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform[J]. Journal of Business Research,2006,59(9):990-998.
75.庄貴軍,周筱蓮,周南。零售商與供應商之間依賴關係的實證研究[J].商業經濟與管理,2006(6):20-25.(CSSCI源刊)
76.Guijun Zhuang,Alex S.L. Tsang,Nan Zhou. Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data[J]. European Journal of Marketing,2006(17):17-43.
77.Guijun Zhuang,Neil C. Herndon Jr,Nan Zhou. Exercises of power in marketing channel dyads:Power advantage versus power disadvantage [J].International Review of Retail Distribution & Consumer Research,2006,16(1):1-22.
78.庄貴軍,周南,周連喜。國貨意識、品牌特性與消費者本土品牌偏好——一個跨行業產品的實證檢驗[J].管理世界(CSSCI),2006(7):85-94.(國內權威期刊;CSSCI源刊)
79.Dou W,Wang G,Zhou N. Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers[J]. Journal of Advertising,2006,35(2):101-110.
80.庄貴軍,曾仕龍,周南,李福安。購物中心大額購買者與小額購買者的行為差異:一項跨國和跨地區的比較研究[J].系統工程理論與實踐,2005,25(5):27-35.(CSSCI源刊)
81.Yang Z,Bi Z,Zhou N. The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty[J]. 2005,45(2):211-221.
82.Murray J Y,Kotabe M,Zhou J N. Strategic alliance-based sourcing and market performance: evidence from foreign firms operating in China[J]. Journal of International Business Studies,2005,36(2):187-208.
83.Zhilin Yang,ShaohanCai,Zheng Zhou,Nan Zhou. Development and validation of an instrument to measure user perceived service quality of information presenting Web portals[J]. Information & Management,2005,42(4):575-589.
84.Tsang A S L,Zhou N. Newsgroup participants as opinion leaders and seekers in online and offline communication environments. [J]. Journal of Business Research,2005,58(9):1186-1193.
85.Zhou K Z,Gao G Y,Yang Z,Zhou N. Developing strategic orientation in China: antecedents and consequences of market and innovation orientations[J].Journal of Business Research,2005,58(8):1049-1058.
86.Zhilin Yang,Nan Zhou,Jie Chen. Brand Choice of Older Chinese Consumers[J]. Journal of International Consumer Marketing,2005,17(4):65-81.
87.Zhuang G,Zhou N. The relationship between power and dependence in marketing channels[J]. European Journal of Marketing,2004,38(5/6): 675-693.
88.Zhou N,Belk R W. Chinese Consumer Readings of Global and Local Advertising Appeals[J]. Journal of Advertising,2004,33(3):63-76.
89.Kevin Zheng Zhou,Julie Juan Li,Nan Zhou. Employee's Perceptions of Market Orientation in a Transitional Economy[J]. Journal of Global Marketing,2004,17(4):5-22.
90.Li F,Nicholls J A F,Zhou N,Zhuang G J. A Pacific Rim debut: shoppers in China and Chile[J]. Asia Pacific Journal of Marketing & Logistics,2003,15(1/2):115-131.
91.Alex S. L. Tsang,Guijun Zhuang,Fuan Li,Nan Zhou. A Comparison of Shopping Behavior in Xi'an and Hong Kong Malls[J].Journal of International Consumer Marketing,2004,16(1):29-46.
92.Ouyang M,Zhang H X,Zhou N. Does Nationalist Appeal Affect Chinese University Students' Product Evaluation? A Conjoint Analysis[J].Asian Journal of Marketing,2002.
93.Guijun Zhuang,Neil C. Herndon Jr,Joe Nan Zhou. The Transforming Structure of Competition in China's Retail Industry[J]. Journal of Marketing Channels,2003,11(1):27-51.
94.K S Law,D K Tse,N Zhou. Does human resource management matter in a transitional economy? China as an example[J]. Journal of International Business Studies,2003,34(3):255-265.
95.Nan Zhou,Dongsheng Zhou,Ming Ouyang. Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China[J]. Journal of Advertising,2003,32(2):45-54.
96.Ouyang M,Zhou D,Zhou N. Estimating marketing persistence on sales of consumer durables in China[J]. Journal of Business Research, 2002,55(4):337-342.
97.Lau C M,Tse D K,Zhou N. Institutional Forces and Organizational Culture in China: Effects on Change Schemas,Firm Commitment and Job Satisfaction[J]. Journal of International Business Studies,2002,33(3):533-550.
98.庄貴軍,周南。購物中心的顧客行為:調查、比較與驗證[J].管理世界, 2001(1):181-188.
99.Ouyang M,Zhou D,Zhou N. Twenty Years of Research on Marketing in China: A Review and Assessment of Journal Publications[J]. Journal of Global Marketing,2000,14(1):187-199.
100.Yuming Fu,David K. Tse,Nan Zhou. Housing Choice Behavior of Urban Workers in China's Transition to a Housing Market[J]. Journal of Urban Economics,2000,47(1):61-87.
101.Nan Zhou,Oliver H.M. Yau,Liqiong Lin. For Love or Money: A Longitudinal Content Analysis of Chinese Personal Advertisements,1984–1995[J]. Journal of Current Issues & Research in Advertising,1997,19(2):65-77.
102.Nan Zhou,LinmingMeng. Marketing in an Emerging Consumer Society:Character Images in China's Consumer Magazine Advertising [J]. Asia Pacific Business Review,1997,3(3):105-117.
103.Roberts S D, Zhou N. The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older,Getting Better?[J]. Journal of Applied Gerontology,1997,16(2):208-220.
104.Zhou N,Abdullah Z. Canadian Matchmaker Advertisements: The More Things Change,The More They Remain the Same[J]. International Journal of Advertising,1995(4):334-348.
105.Belk R W,Zhou N. China's advertising and the export marketing learning curve: The first decade[J].Journal of Advertising Research,1993(33):50-66.
106.Zhou N. The Revival and Growth of Marketing Education in China[J]. Journal of Marketing Education,1991,13(2):18-24.
107.Sparkman R M,Zhou N. Response to”The Two Nations of Canada vs. The Nine Nations of North America[J]. Journal of International Consumer Marketing,1991,3(3):141-143.
108.Sparkman R M,Follows S B,Zhou N. The Use of InterSectional Competition with an Oral Project in the Introductory Marketing Course[J]. Journal of Marketing Education,1990,12(3):34-41.
109.Tse D K,Belk R W,Zhou N. Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong,the People's Republic of China,and Taiwan[J]. Journal of Consumer Research,1989,15(4):457-472.
110.Semenik R J, Zhou N, Moore W .Chinese Managers' Attitudes toward Advertising in China[J]. Journal of Advertising, 1986, 15(4):56-62.

會議論文

周元元、黃敏學與周南(2010),"群體性服務失誤中補救方式與補救類型的交互作用研究",2010JMS中國營銷科學學術年會暨博士生論壇論文集,北京,2010年8月20-22日,中冊,312-327.
郭銳,嚴良,周南,楊志林,蘇晨汀(2009),"國外品牌在中國的轉化研究:制度理論視角",2009JMS中國營銷科學學術年會暨博士生論壇論文集,上冊,43-69.
李小玲,黃敏學,周南(2009),"廠商應如何實現對渠道商群體的影響?——權利優勢差異和制度廣泛接受度對廠商的公開影響行為的影響",2009JMS中國營銷科學學術年會暨博士生論壇論文集,下冊,1364-1376.
周南(2008),"中國人,美國人:剖析中美營銷理論的文化基礎",2008年JMS中國營銷科學學術年會暨博士生論壇論文集,2008.10.17-19,1036-1037.

著作及章節

周南,《學問人生:道德經的啟示》,北京大學出版社,2018年10月。 
周南(主編):《登山觀海:146名管理學研究者的求索心路》,北京大學出版社,2016年10月。 
周南,《佛光下的星巴克:道德經的啟示》,北京大學出版社,2015年10月。 
周南,《要錢還是要命:道德經的啟示》,北京大學出版社,2012年9月。 
Zhou, Nan and Russell W. Belk (2009), "Consumer Reactions to Global and Local Advertising Appeals in China",
Advertising and Chinese Society: Impacts and Issues (eds. Hong Cheng and Kara Chan), 111-141. 
Belk, Russell W. and Nan Zhou (2002), "A Reader Response Analysis of Global and Local Appeals in Chinese
Consumer Advertising", Advances in Consumer Research (eds. Susan M. Broniarczyk and Kent Nakamoto),Vol.
29, pp. 339-341.

獲獎情況

1.袁靖波,周志民,周南。管制放鬆、競爭密度與企業道德違規:組織形式視角.2019年中國營銷科學學術年會優秀論文獎.(獲獎時間:2019年10月,四川大學,2019JMS)
2.中國高等院校市場學研究會傑出貢獻獎(獲獎時間:2019年7月28日)
3.Zhi Yang, Yueyan Wu, Luluo Peng, Nan Zhou,“When good look backfires: The effect of visual attractiveness on the perceived naturalness of agricultural products and consumers’ purchase intention”,2019年中國高等院校市場學研究會學術年優秀論文獎.(獲獎時間:2019年7月28日)
4.Journal of International Business Studies 50周年貢獻銀獎(獲獎時間:2019年2月2日)
5.王新剛,張琴,周南。高不可攀還是平易近人?品牌擺架子行為對消費者購買意願的影響。中國工商管理研究年度高端論壇(2018)優秀論文獎.(獲獎時間:2018年3月31日)
6.童澤林,周元元,周玲,彭璐珞,周南。自己人與外人:品牌與消費者關係動向對跨國慈善行為評價的影響。在第十屆華人心理學家學術研討會中被評為華人新秀獎論文三等獎.(獲獎時間:2017年9月)
7.王璐,黃敏學,肖櫓,周南。社會資本的雙面性:社會結構、知識流動與共有協同式新產品開發.《營銷科學學報》2016年度最佳論文獎(趙平獎).(獲獎時間:2017年10月)
8.王新剛,周玲,周南。品牌醜聞跨國非對稱溢出效應研究:制度信任和來源國形象視角. China Marketing International Conference 2015“Best Student Paper(Second Prize)Award”.(時間:2015年7月24-27,西安交通大學)