WAVERLY
1923年創立的品牌
Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. Key vendor partners include PK Lifestyles, Blue Mountain, Ellery Homestyles, and Lowes. Iconix Brand Group bought Waverly in Nov 2008.
代表著高端時尚生活的全球知名家居品牌——Waverly,始創於1923年,經過90多年的發展,已成為全球高端家居行業的代表。Waverly 擁有Waverly家居,Waverly嬰兒用品,Waverly布藝等品牌線。Waverly家居產品種類豐富,包括布藝、壁紙、油畫、床品、窗帘以及其他軟裝飾品,它還與全美知名的家居廠商 ——PK Lifestyles(PK生活方式家居)、Blue Mountain(藍山)和 Ellery Homestyles(艾瑞家紡)等合作,不斷推出高端潮流的家居用品系列。Waverly全美設有12000家專賣店,產品深受消費者的信任和喜愛。
1951:the Waverly Home Fashions division in 1951, bringing its fabric collections to a gamut of home furnishings.
1969: a workroom was added to produce custom- manufactured draperies, bedspreads and pillow. Waverly became the first total decorating resource in the industry with cross-merchandising programs.
1989: Waverly established a licensing program. From design inspiration through finished product, Waverly stylist and marketers work closely with each licensing partner to create a diverse range of quality products that reflect the Waverly style and attitude.
1990: Waverly has defined its home furnishing collections into four distinct lifestyle categories-beautiful things, town and country, past perfect and modern living. This was the introduction of Waverly signature design themes.
2000: Waverly introduces the Waverly Place Program with 200+ stores nationwide. A store within a store concept that helped created today’s signature style of layering and coordinating prints and patterns.
2008: Iconix Brand Group, Inc. acquired the Waverly brand from NexCen Brand, Inc. Iconix will continue to support and market the growth outstanding home product designers and licensing professionals.
2013: Lunch the high quality wallpaper with A.S. Creation.
1923年: 開始創立WAVERLY 品牌,主要經營布藝類產品
1939年:開始涉足壁紙行業
1951年:成立整體軟裝設計研發部門
1989年:Waverly獲得品牌授權,從產品設計到成品開發,堅持打造具有wavely風格的高品質產品。
1990年:waverly 把它的家居產品系列分為4種獨特的類別:美麗的事物、城市和鄉村風格,復古與現代。這是waverly 設計的主題。
2000年:waverly在全國有200多家具有獨特waverly風格的專賣店。
2008年:Iconix集團收購了waverly品牌,並繼續支持優秀的設計師設計出高質量的產品。
2013年:Waverly與德國艾仕壁紙合作,聯手推出高端壁紙Waverly系列。
The “Waverly Signature Look,” including the company’s famous Glosheen chintzes, florals, stripes and plaids became synonymous with American décor, evolving into a legacy which represents quality and timelessness.
A premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings.
高端時尚生活的全球知名家居品牌
《WAVERLY CLASSICS 》系列壁紙在呈現古典風情的同時,兼具自然特色,設計師將Waverly豐厚的文化底蘊融入壁紙設計中,花型上,經典的歐式花型通過現代的手法進行展現,既呈現古典特色,又不乏新意。除古典花型外,版本中還有大量的寫生般的花草花型壁紙,色彩時尚明艷,呈現另外一番自然的風情。
《WAVERLY COTTAGE》主打田園風格,花型主要以自然仿生花葉為主,添加了少量的古典元素花型。花型色調清新淡雅,細節精緻,花型逼真。為了打造不一樣的設計,在少量的古典元素花型設計中,設計師融入了更多傳承與文化,帶來別具特色的產品設計。版本整體自然優雅,或素描或油畫的設計,讓版本更具藝術氣息。在家居裝飾中,以優雅古典的傢具與壁紙搭配,打造自然雅緻的居室空間。
The rich heritage of Waverly wallcoverings provides inspirations for these classic designs.
Surround yourself in the elegant beauty and timeless tradition of this extraordinary collection of fine Waverly wallcoverings in fresh, bright new colors.
Waverly一貫傳承經典的產品設計為最新的壁紙設計提供了一些設計靈感及元素。Waverly系列壁紙色彩清新明亮,散發著經典傳統及優雅美麗的氣息。