電子商務案例

Cases in E-Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate challenges faced when launching and e-commerce-based business. 本書作者來自以出經典案例著稱的毅偉商學院，共包括25個案例，其管理導向的寫作手法使學生更充分地理解本書內容，並在實踐中從容應對電子商務戰略、技巧、與運作方面的各種挑戰。本書原名《Cases in E-Commerce, 2nd》。

1. Introduction2. E-Commerce InfrastructureHighWired.com: Hardware Decisions WaveRider Communications Inc.: The Wireless Last MileCanadian Imperial Bank of Commerce Wireless StrategyCisco Systems Inc.: Managing Corporate Growth Using an Intranet3. Sourcing of E-Commerce Capabilities OP4.com: Choosing a Website Design AgencyEnerline Restorations Inc.: Stay with an ASP?SalesDriver: The Lorimer Request4. Financial Systems and ChoicesCYBERplex Interactive MediaGrocerygateway.comFirst Virtual Holdings Incorporated (A)Banking on the Internet: The Advance Bank in Germany5. Business-to-Consumer E-CommerceHomeGrocer.comLooks.com (A): Building Asia’s　First Health, Beauty and Fashion E-TailerBlinds To Go: Evaluating the BlindsToGo.com Retail E-Commerce Venture6. Business-to-Business E-Commerce and E-Commerce StrategyFord Motor Company: Supply Chain StrategyMetropolitan Life Insurance: E-CommerceE-Lance.com: Preventing DisintermediationReuter's internet Strategy (A)Reuter's internet Strategy (B)7. Virtual WorkeLance.com: Projects versus PersonnelGuru.com: Power for the Independent Professional Scantran8. Virtual CommunitiesStockgroup Interactive MediaCelebrity Sightings 9. Social and Legal IssuesDoubleClick Inc.: Gathering Customer IntelligenceCanadian Imperial Bank of Commerce: Digital Employee PrivacyiCraveTV.com: A New-Media UpstartEuro-Arab Management School